One of the most certain deals of the summer transfer window looked like it would be a loan move for Kenedy from Chelsea to Newcastle United, however it never went through.
The 21-year-old had a turbulent pre-season with the Blues, being kicked off their tour of the Far East after derogatory comments made about the Chinese.
It was a bad moment in the career of the Brazilian, with the club having to apologise for his actions while also taking the stance of sending him back to England in disgrace.
Kenedy was one of the squad who was always likely to go on loan for the season, with this particular incident all but ensuring that would be the case as Chelsea looked to distance themselves from the controversy.
Newcastle had been lined up as the top choice to take Kenedy from the Blues for the campaign, however the move never materialised and it seems to be more at Chelsea’s end rather than the Magpies.
The transfer window was a frustrating one for some fans, while Antonio Conte did not quite get the players in that he had wanted, including some cover on the left.
With the chase for Alex Sandro coming up well short, the Blues were left with just Kenedy and Baba Rahman as back-up and the Blues failed to bring in any other players to help out Marcos Alonso.
With the snubbing of Alex Oxlade-Chamberlain as well, Chelsea were forced to keep Kenedy for the beginning of the season as protection for Alonso in the left wing-back role.
Unless Conte brings over Victor Moses, Cesar Azpilicueta or Antonio Rudiger to the left, the Brazilian is the number two in the role, meaning that we will no doubt see him in the Carabao Cup and early rounds of the FA Cup.
Somewhat surprisingly, Rahman was left out of both of Chelsea’s Premier League and Champions League squads for the first half of the season, and his future is somewhat in doubt of where he might be come January.
Although a loan deal for Kenedy was the preferred option, he is now going to have to stick it out and look to fight for a place in the starting XI, however it will take some doing to convince Conte that he deserves the chance to start.