This first of its kind 3-year partnership for The Tigers, will see the Club contributing towards WWF’s campaign to help double the number of wild tigers by 2022.
A century ago, there are thought to have been around 100,000 tigers in the wild. Now there are only around 3,900. In the time since the Club was founded in 1904, it’s likely that we’ve lost over 95% of the world’s wild tigers. By 2022, we want to see the number of tigers in the wild double. It could be the biggest conservation success story of our time, which is why the Tigers will be working to fundraise and raise awareness among fans and employees to inspire them to become tiger protectors.
The Club will look to raise money through a variety of activities, including a designated WWF fixture, retail merchandise and a gala dinner. We’ll also be introducing small charges on things like print at home tickets and car parking on matchdays to encourage people to make greener choices.
Furthermore, the South Stand will now be renamed the ‘WWF Family Zone’ and will feature a large number of unique artworks, and activities throughout the season to celebrate the partnership. The WWF logo will also feature on the First Team players’ shorts for the 17/18 season and all U’23 squads and academy teams will have WWF on the front of shirts. This has been kindly agreed by SportPesa.
As part of the partnership, WWF will help the Club to identify environmental improvements such as recycled or FSC paper being used by all departments, changing all lights to LED and other changes around the stadium and offices to improve its sustainability performance.
Douglas Rouse, Director of Partnerships and Philanthropy said “We’re thrilled to be working with the Tigers for tigers. It’s a complete tragedy that tiger numbers in the wild are so low; but with support from the Club, WWF will be able to deliver impactful conservation projects to help restore these magnificent animals.”
Ehab Allam, Vice-Chairman said “This is a very exciting time for everyone at the Club, we are delighted to be working together in what is the first partnership of its kind between a football club and WWF. Most importantly, the awareness and fundraising activity planned throughout the partnership will help tackle the serious issue of protecting and re-establishing the tiger population in the wild.”
WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. Visit www.wwf.org.uk for latest news and media resources and follow us on Twitter @wwf_uk