Formerly the EFL Cup, the draw for Round One – which will include Sunderland – will be made on Friday June 16 live from Bangkok, Thailand at 1pm UK time.
The first round of the competition is due to take place week commencing August 7 and will include 70 EFL clubs.
The draw is also regionalised to minimise travelling time for supporters in the first round with seeding decided by a club’s finishing position in the EFL.
World Cup winner Emmanuel Petit, Carabao CEO Sathien Setthasit, British Ambassador to Thailand Brian Davidson and EFL Chief Executive Shaun Harvey will unveil the 35 Round One ties from the home of the competition’s title sponsor, Carabao Energy Drink.
Fans will be able to watch the draw unfold live on various platforms, including EFL’s new live streaming platform, iFollow, on Facebook via the Carabao Cup and Carabao UK pages and SkySports.com.
Nearly 1.5m people went to matches in the EFL Cup last season as the competition recorded record breaking attendances. Victory in the competition’s final will guarantee the winner the first piece of silverware of the domestic season and a place in the Europa League in the following campaign.
Due to the global appeal of the competition, Carabao, the Thai energy drinks brand, became title sponsor to the competition and official EFL partner earlier this year, with the exclusive partnership running until 2020. It is anticipated that the relationship with Carabao Energy Drink will increase that further, providing the opportunity to reach new audiences in the Association of Southeast Asian Nations (ASEAN). The EFL Carabao partnership also represents a truly powerful and unique platform to expand the Carabao brand and establish Carabao as a major player in the global Energy Drinks market.
The newly named Carabao Cup offers a significant opportunity for the Thai brand to engage with football fans – a third of whom drink energy drinks – via its association with one of the biggest football competitions in the country, and Carabao plans to bring this partnership to life at every opportunity for customers and consumers.
As well as the partnership with the EFL, Carabao Energy Drink is also a Principal Partner of the Premier League champions, Chelsea FC, and the Sky Bet Championship Play-Off Finalists, Reading FC. Internationally, Carabao is also a partner of Flamengo in Brazil and Apollon FC in Cyprus.
Carabao, established fifteen years ago in Thailand, the home of energy drinks, is a premium, great tasting energy boost, designed to give consumers the energy they need to achieve their everyday goals. The drink takes inspiration from ’the Carabao’, the revered Asian water-buffalo, admired for its physical power, extraordinary stamina and unbreakable spirit.
Carabao is sold in 330ml cans and currently available in four variants: Original, Sugar Free, Green Apple and Green Apple Sugar Free, with further flavour launches planned before the end of 2017.