The Hammers failed in a transfer window move for the Portuguese star despite six weeks of negotiations an it has led to a bitter war of words between Sullivan and Sporting Lisbon president Bruno de Carvalho, in which the latter accused the former of lying over the transfer.
That also sparked the now infamous “Dildo Brothers” jibe from de Carvalho to Hammers co-owners Sullivan and David Gold over their business ventures, before the e-mails sent between West Ham and Carvalho’s agent were dubiously “leaked”.
Sullivan had already thrown Bilic under a bus by stating the manager turned down Grzegorz Krychowiak and Renato Sanches on deadline day – something Bilic strong denies and at the time, Bilic said: “He likes to talk, it is his right.
“I said I wanted the [Carvalho] player, that is not exactly what happened with those two players.”
The Hammers boss was pressed on his relationship with Sullivan one again ahead of him taking his side to West Bromwich Albion this weekend, aiming for a second Premier League win in a row.
Bilic said at Rush Green on Thursday: “I was not bullish at all, why not ask me how I was bullish? I don’t know. I was not at all, I only explained the situation that he [Sullivan] put me in to.
“I praised him, the club, the deals we done and I meant it. I explained Carvalho and why it didn’t happen. OK, it was the money was too big and I wanted to explain the situation with the two players that I didn’t want. I was not bullish at all.
“The transfer window is now closed. Whether we were close or not was totally irrelevant.”