Arsenal are the most popular football team among supporters in London, beating their rivals in the capital, new research has suggested.
More internet searches have been performed there for Arsenal than they have for Chelsea, Crystal Palace, Tottenham or West Ham over the last
year according to exclusive data provided to football.london by Google.
In fact, Arsenal come out as the most searched for team in more locations across Greater London as a whole than any other of the capital’s top flight teams.
There are pockets of the region that go for other teams though. The south west of Greater London appears to be very much a Chelsea heartland.
Crystal Palace are favoured in the south-central region around West Wickham. West Ham dominate in Essex, while Tottenham have the area north of the M25 sown up.
Arsenal are the top London team across the country as a whole though. The Gunners were the most searched for team in 60% of the locations
listed by Google.